It turns out that being able to buy a Birkin or Kelly bag from Hermes is part of a loyalty program customers don’t know about.

It turns out that being able to buy a Birkin or Kelly bag from Hermes is part of a loyalty program customers don’t know about.
The paid loyalty scene has long been an arena that many retailers have been hesitant to get involved in. But is this framework the future of loyalty and rewards? Should brands consider a paid loyalty program?