My explorations of true stories from across the globe.

Pret A Reward! Can Pret A Manger win over customers with its first loyalty program?

21, English restaurant chain (and one-true love of any backpacker in London) Pret A Manger announced they would be trialling their first loyalty program, Pret Perks.

Should brands consider paid loyalty programs?

The paid loyalty scene has long been an arena that many retailers have been hesitant to get involved in. But is this framework the future of loyalty and rewards? Should brands consider a paid loyalty program?

Teaching Girls, Teaching Boys

For BULL Magazine: When I was in high school, I remember once being told by a new teacher that she had to take a different approach to teaching us because we were an all boys class. She continued to explain that she had to treat our class more harshly than any class at an all…

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